{"id":15661,"date":"2018-10-11T10:35:10","date_gmt":"2018-10-11T13:35:10","guid":{"rendered":"http:\/\/beatforbeat.com.br\/site\/?p=15661"},"modified":"2018-10-11T19:04:54","modified_gmt":"2018-10-11T22:04:54","slug":"smirnoff-original-house","status":"publish","type":"post","link":"https:\/\/beatforbeat.com.br\/site\/smirnoff-original-house\/","title":{"rendered":"Smirnoff Ice apresenta Original House"},"content":{"rendered":"<p>Projeto in\u00e9dito da marca relan\u00e7a Smirnoff Ice com sabor original aos consumidores e proporciona experi\u00eancias por meio da m\u00fasica, gastronomia e moda.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2018\/10\/43479466_10161260257030571_4995364311791566848_n-e1539264517130.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-15662 lazyload\" data-src=\"https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2018\/10\/43479466_10161260257030571_4995364311791566848_n-e1539264517130.jpg\" alt=\"Smirnoff Ice\" width=\"630\" height=\"340\" data-srcset=\"https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2018\/10\/43479466_10161260257030571_4995364311791566848_n-e1539264517130.jpg 960w, https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2018\/10\/43479466_10161260257030571_4995364311791566848_n-e1539264517130-300x162.jpg 300w, https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2018\/10\/43479466_10161260257030571_4995364311791566848_n-e1539264517130-768x414.jpg 768w\" data-sizes=\"(max-width: 630px) 100vw, 630px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 630px; --smush-placeholder-aspect-ratio: 630\/340;\" \/><\/a><\/p>\n<p><strong>Smirnoff Ice Original House<\/strong>\u00a0\u00e9 o projeto in\u00e9dito criado para promover o relan\u00e7amento da bebida com o sabor original e celebrar os movimentos ic\u00f4nicos dos anos 90\/2000, que continuam em alta nos dias de hoje. A ativa\u00e7\u00e3o ocupa a Casa do Col\u00e9gio, um dos espa\u00e7os cl\u00e1ssicos de S\u00e3o Paulo, localizado na zona oeste da cidade.<\/p><div id=\"beatf-17277987\" class=\"beatf-conteudo_2 beatf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5262797664076819\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-5262797664076819\" \ndata-ad-slot=\"8185743757\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>Smirnoff Ice Original House\u00a0levar\u00e1\u00a0conte\u00fados e ativa\u00e7\u00f5es alinhadas ao conceito original da marca, por meio de uma\u00a0agenda repleta de\u00a0experi\u00eancias ao p\u00fablico, que\u00a0incluem muita m\u00fasica, gastronomia, arte e design em festas que come\u00e7am as 15h e terminam \u00e0s 22h.<\/p>\n<p>&#8220;Smirnoff Ice Original House chancela a campanha da Smirnoff Ice que relan\u00e7a o sabor original. Este projeto \u00e9 uma forma de trazer o conceito de original \u00e0 vida de diversas maneiras para, assim, continuarmos criando experi\u00eancias de consumo&#8221;, afirma Jo\u00e3o Matos, Gerente de Marketing de Smirnoff da Diageo no Brasil.<\/p>\n<p><a href=\"https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2018\/10\/43633740_10161260269405571_3563949177727614976_n.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-15663 lazyload\" data-src=\"https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2018\/10\/43633740_10161260269405571_3563949177727614976_n.jpg\" alt=\"Smirnoff Ice\" width=\"630\" height=\"420\" data-srcset=\"https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2018\/10\/43633740_10161260269405571_3563949177727614976_n.jpg 960w, https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2018\/10\/43633740_10161260269405571_3563949177727614976_n-300x200.jpg 300w, https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2018\/10\/43633740_10161260269405571_3563949177727614976_n-768x512.jpg 768w\" data-sizes=\"(max-width: 630px) 100vw, 630px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 630px; --smush-placeholder-aspect-ratio: 630\/420;\" \/><\/a><\/p>\n<p>A Casa do Col\u00e9gio leva o conceito da\u00a0Smirnoff Ice Original House\u00a0em seu DNA. Com caracter\u00edsticas marcantes e bem distintas entre si, o cen\u00e1rio \u00e9 \u00fanico na cidade de S\u00e3o Paulo. Constru\u00eddo em 1952, o pr\u00e9dio tombado \u00e9 tomado por grafites, com tijolos aparentes, murais e sinais criados por meio do uso dos alunos durante o tempo em que funcionou como col\u00e9gio, o espa\u00e7o dialoga com a arte urbana presente na cidade.<\/p>\n<p>Pensando em cada detalhe, a ambienta\u00e7\u00e3o do local conta com ilustra\u00e7\u00f5es e colagens do renomado designer Gabriel Azevedo, que trar\u00e1 para\u00a0Smirnoff Ice Original House\u00a0um ambiente bem urbano. Para deixar mais especial, parte da cenografia ser\u00e1 interativa: as pessoas poder\u00e3o fotografar alguns pontos e levar outros para casa, como um souvenir.<\/p>\n<p>A programa\u00e7\u00e3o levar\u00e1 ao p\u00fablico toda a originalidade da marca e cada final de semana ter\u00e1 uma atra\u00e7\u00e3o musical diferente sendo sempre uma banda, um artista, ou um DJ convidado e o DJ residente. O line-up das pr\u00f3ximas aberturas inclui nomes ic\u00f4nicos, que marcaram \u00e9poca e seguem relevantes at\u00e9 hoje: <em>DJ Mau Mau e DJ Marky<\/em>, para os clubbers, al\u00e9m de Rouge e Molejo para quem curte um pop ou pagode. O DJ residente Daniel Tamenpi, um dos grandes nomes da cena hip-hop brasileira, abre e fecha o line-up de\u00a0Smirnoff Ice Original House.<\/p>\n<figure id=\"attachment_1448\" aria-describedby=\"caption-attachment-1448\" style=\"width: 482px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2016\/04\/DJ-MARKY.jpg\"><img decoding=\"async\" class=\"size-full wp-image-1448 lazyload\" data-src=\"https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2016\/04\/DJ-MARKY.jpg\" alt=\"Dj Marky Smirnoff\" width=\"482\" height=\"298\" data-srcset=\"https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2016\/04\/DJ-MARKY.jpg 482w, https:\/\/beatforbeat.com.br\/site\/wp-content\/uploads\/2016\/04\/DJ-MARKY-300x185.jpg 300w\" data-sizes=\"(max-width: 482px) 100vw, 482px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 482px; --smush-placeholder-aspect-ratio: 482\/298;\" \/><\/a><figcaption id=\"caption-attachment-1448\" class=\"wp-caption-text\">Dj Marky, atra\u00e7ao do ultimo dia de Smirnoff Ice Original House<\/figcaption><\/figure>\n<p>A cozinha e operada pelo chef Paulo Yoller, do Meats &#8211; famosa hamburgueria paulistana \u2013 que desenvolveu o card\u00e1pio com op\u00e7\u00f5es dos cl\u00e1ssicos Cheeseburguer e Hooligan&#8217;s, o &#8211; burguer mais ic\u00f4nico do Meats &#8211; al\u00e9m de p\u00e3o de alho com queijo coalho e as fritas, tudo harmonizando com a Smirnoff Ice e os drinks que ter\u00e3o a bebida como base.<\/p>\n<p>No local tamb\u00e9m h\u00e1 uma pop-up store Smirnoff Ice, comercializando produtos da marca, como moletons, patins, skate, carteiras de velcro, meias estampadas, canga, pulseiras bate enrola, al\u00e9m de itens com artes de Gabriel Azevedo. Um prato cheio para quem \u00e9 f\u00e3 da marca e quer levar uma lembran\u00e7a do evento.<\/p>\n<p>A\u00a0Smirnoff Ice Original House\u00a0ter\u00e1 programa\u00e7\u00e3o at\u00e9 21 de outubro, s\u00e1bados e domingos, com acesso gratuito e exclusivo para maiores de 18 anos mediante cadastro na lista que esta disponibilizada no site <a href=\"http:\/\/www.iceoriginalhouse.com. br\" target=\"_blank\" rel=\"noopener\">www.iceoriginalhouse.com. br<\/a>.\u00a0As informa\u00e7\u00f5es sobre as festas e a lista tamb\u00e9m est\u00e3o disponibilizadas na p\u00e1gina do evento no <a href=\"https:\/\/www.facebook.com\/SmirnoffBrasil\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>.<\/p>\n<p><strong>Servi\u00e7o<\/strong><\/p>\n<p><strong>Smirnoff Ice Original House<\/strong><br \/>\nEndere\u00e7o: R. Bento Frias, 223 &#8211; Pinheiros, S\u00e3o Paulo \u2013 SP<br \/>\nDias de funcionamento: s\u00e1bados e domingos, at\u00e9 21 de outubro<\/p>\n<p>Programa\u00e7\u00e3o<br \/>\n13.10 (sab) &#8211; Rouge<br \/>\n14.10 (dom) &#8211; DJ MauMau<br \/>\n20.10 (sab) &#8211; Molejo<br \/>\n21.10 (dom) &#8211; DJ Marky<\/p>\n","protected":false},"excerpt":{"rendered":"Projeto in\u00e9dito da marca relan\u00e7a Smirnoff Ice com sabor original aos consumidores e proporciona experi\u00eancias por meio da&hellip;","protected":false},"author":1,"featured_media":15665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[6],"tags":[3117,2863,356,3116,3115,3114,3113],"class_list":{"0":"post-15661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agenda","8":"tag-casa-do-colegio","9":"tag-dj-marky","10":"tag-dj-mau-mau","11":"tag-molejo","12":"tag-rouge","13":"tag-smirnoff","14":"tag-smirnoff-ice","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"<!-- 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